Tom Gibson always believed the best leaders cultivate a wide field of vision. That’s especially true in this time of accelerating market shifts and compressed decision-making.
Leading today also requires continuous innovation to remain relevant. At MCI USA, we provide our clients the combination of strategic insights and relentless implementation that drives business success in a complex, volatile marketplace.
As CEO of the U.S. subsidiary of Geneva, Switzerland-based MCI Group, the largest global marketing engagement agency serving associations, corporations and governments, Gibson sets MCI USA’s course for the U.S. market by focusing on:
• Sustainable Business Growth: Through a combination of organic and acquisitive growth, we very intentionally build agility into the DNA of our teams, so we’re prepared for now, next and beyond
• Strategic Alignment: Creating a robust, crystalline vision in the U.S., the world’s largest and most competitive source market, accelerates the end-to-end value MCI delivers in more than 30 countries and 60 cities around the world
• Effective Communication: Leading is about finding and retaining incredible colleagues who listen actively, manage ethically, and act intentionally, formulating and implementing strategies and actions which enable our teams and clients to WIN
The result has been a U.S. platform that has grown 500% since 2015, a tribute to the quality – and the qualities – of our U.S. and global teams.
When not otherwise immersed in exciting work, you’ll find Gibson reading historical biography, navigating Biscayne Bay and the Florida Straits with his wife of 30 years as first mate, or satisfying his thirst for current economic and political insights. As an unrepentant undergraduate English major, the ability to distill and convert large quantities of information into clear narrative was fortunate training for this cluttered time.