Rochelle Richardson (formerly Burt) has spent 30+ years in the Exhibitions, Events and Hospitality
Industry in various leadership roles implementing effective strategies to steer companies to
unparalleled growth and is currently the Senior Vice President, Exposition and Event Services for
AVIXA InfoComm USA. Rochelle joined AVIXA in March 2019 and leads the growth strategy for
the audiovisual and integrated experience association’s largest trade show in North America.
InfoComm ranks on Trade Show Executive Magazine’s Gold 100.
Previously, Rochelle held the position as Vice President at LIGHTFAIR® International (LFI) where
she led an award-winning team for more than 12 years. Rochelle joined AMC, Inc. – LIGHTFAIR
International in 2007 as an Executive Director for the Gift & Home Furnishings Temporaries
Division before being promoted to LFI’s Managing Director and eventually to Vice President.
Rochelle was responsible for sales, attendee relations, conference programming and operations.
LFI® is North America’s largest annually held architectural and commercial lighting trade show and
conference program and was consistently ranked by Trade Show Executive Magazine as
one of the top 100 trade shows in the U.S. under her leadership.
Prior to joining LFI, Rochelle spent six years with NCR-a leading Fortune 500 Company as the Global Director of the Retail Solutions Division (RSD)- Marketing Services. With global
responsibilities to manage Marketing Services for Americas, CLA, Canada, EMEA, APAC, and
Japan, Rochelle was consistently recognized for outstanding leadership, performance and a
contributor towards NCR’s growth.
Rochelle began her career in the hotel industry working for various hotels and casinos in Atlantic
City, New Jersey and then Starwood Lodging Corporation in Atlanta, Georgia.
Rochelle obtained her CEM Certification in 2011 and is a member of International Association of
Exhibitions and Events™ (IAEE) and Meeting Professionals International (MPI). Rochelle serves
on the Orange County Convention Center Executive Client Advisory Committee and Trade Show
Executive Magazine Editorial Board . Rochelle is the recent past IAEE Diversity, Equity, and
Inclusion Chair (2019 – 2021) and has served on the Pennsylvania Convention Center and Las
Vegas Convention and Visitor’s Authority Client Advisory Committees.