Danica Tormohlen has covered the trade show industry since 1994. She joined Trade Show Executive in 2010. In her current role, Tormohlen writes content, including news, features, case studies and profiles for the monthly magazine, weekly e-newsletter, social media channels and the web site (www.tradeshowexecutive.com). She is passionate about educating readers by offering analysis of trends, insight into technology and presenting new ideas and tips to help them do their jobs better.
She previously served as Editor-In-Chief and Publisher of EXPO magazine, where she worked from 1994 to 2010. Tormohlen has won numerous awards for outstanding editorial and design, including the Folio: Eddie Award for Editorial Excellence in the travel and hospitality category and the Gold, Silver and Bronze Azbee Awards for Editorial Excellence in business-to-business journalism.
She is active in the trade show and publishing industries. She served on the education committee for the International Association of Exhibitions & Events (IAEE). She has spoken at a variety of industry events including IAEE, SISO, Large Show Roundtable, American Business Media, ASBPE, Trade Show Executive Gold 100 Summit, Trade Show Executive Fastest 50 Summit, SMG Annual Sales Meeting, Orange County Convention Center Client Advisory Board Meeting and Convention Sales Professionals International. On the publishing side, Tormohlen is a founding board member of the Kansas City Chapter of the American Society of Business Publication Editors (ASBPE), and she currently serves on the chapter boards for ASBPE. She previously served as a national board member for ASBPE. Tormohlen has volunteered her time to serve as a judge for the Neal Awards and Azbee Awards.
A proud graduate of the University of Missouri School of Journalism (which holds the distinction of being the first journalism school in the world), Tormohlen lives in Mission, KS, a suburb of Kansas City. She is married with two kids, a 15-year-old son and 11-year-old daughter, and two Weimaraners. She is an avid runner, and her favorite race is the half marathon. Tormohlen values being active in her community, where she served as President, VP and Board Member of both the Parent-Teacher Association and the Highlands Elementary Community Education Foundation.