Bill Reed

Chief Event Strategy Officer, American Society of Hematology
Trade Show Executive's Fastest 50 Awards & Summit June 18-20, 2019 Harrah's Resort Atlantic City REGISTER NOW!

Bill Reed

Chief Event Strategy Officer, American Society of Hematology


Bill Reed is Chief Event Strategy Officer for the American Society of Hematology, the world’s largest professional society concerned with the causes and treatments of blood disorders. In this role, Bill oversees the Society’s global membership and meetings strategy, portfolio of events, and operations of ASH’s conference center. ASH’s annual meeting and exhibition is attended by over 29,000 professionals from 110+ countries, and 225 exhibiting companies. The ASH annual meeting is one of the largest and fastest growing medical/healthcare events in the world, and is an event known for successfully delivering innovations to its audience while honoring traditions simultaneously.

Prior to joining ASH, Bill was Senior Vice President for Experient, one of the industry’s leading meeting management companies which managed 3,000 events per year for associations, corporations and government agencies during his tenure. Bill’s various roles with the company from 2005-2013 included leadership for teams that performed account management, meeting and event planning, hotel sourcing, and sales functions.

Prior to Experient, Bill held sales and convention services leadership roles with outstanding service and leadership oriented companies like Walt Disney Parks & Resorts, Fairmont Hotels & Resorts, and Westin Hotels & Resorts.

Bill is a Past Chair for the Professional Convention Management Association, having served as its Chairman of the Board of Directors in 2016, and continues to serve the organization as a Trustee for the PCMA Education Foundation board. Bill’s leadership with PCMA’s board has spanned nine years from 2010-2019. Bill also was President of the PCMA’s Capital Chapter in 2008. Bill previously served a three-year term on the American Society of Association Executives’ Board of Directors, and has been recognized as an ASAE Fellow, which is an honorary recognition bestowed upon less than 1% of the ASAE membership. He is an enthusiastic industry speaker and has received numerous industry awards, including the Foundation for International Meetings’ “Industry Executive of the Year.”

Bill is a native of Newport, RI and a graduate of Florida International University in Miami with a B.S. degree in Hotel Administration. He lives in Arlington, Virginia.

Sessions by Bill Reed

Power Lunch & Interview Session

11:45 am - 1:30 pm
Avalon 5