19 Jun 2019
10:00 am - 10:45 am
As VP at ReedPOP, Larry Settembrini created an internal agency from the ground up, helping brands such as AMC, Chevrolet, DirecTV, DC EntertainmenRUNNER’S GROUPt, Intel, Marvel Entertainment, Samsung, Sprint, and others create highly successful authentic and engaging activations at Reed events. Larry will talk about understanding partner needs, then ideating ways to meet those needs by leveraging events to create an unforgettable experience for attendees. He will share success stories and lessons learned from his wealth of experience.