Do you feel like you are in an echo chamber lately? TSE turns things upside down and sought to learn how some are using data and research to curate attendee experiences that feel mindful and individualized at large scale events in this Fastest 50 session. Here, we’ll talk to Taylor Silva, former Las Vegas Raiders Director of Strategy and Business Development, about the successful use of heat maps, data driven insights and data layering techniques to move the needle of NFL fandom satisfaction, taking them from dead last to No. 1 on the NFL Voice of the Fan study.
Now, serving on the front lines on creating VIP experiences for top Formula 1 racing brands, Taylor, VP of Promoter Relations in the Americas for F1 Experiences at Quint Events, will share some forward-thinking approaches on putting your team in pole position.