ProMat’s Recipe for Attendee Acquisition Success: A Digital & Integrated Marketing Mix

Tuesday, May 2
1:30 pm
 - 1:45 pm

The 2023 edition of ProMat surpassed 2019 numbers in net square footage, number of exhibitors and attendance. We’ll learn how this team used an integrated attendance-acquisition model to bring awareness to the new activations on the show floor and win new attendees. Their proven approach includes influencer marketing, digital advertising and mass media like The Wall Street Journal and Bloomberg.   


Daniel McKinnon, CEM
Executive Vice President of Exhibitions & Events, MHI

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