In 2022, Trifecta Collective, led by Rick McConnel and Jennifer Hoff, acquired NATDA (North American Trailer Dealers Association), which serves light- and medium-duty trailer dealers in North America. NATDA consists of the largest national show in the trailer industry, a membership organization and a leading trade publication. In this deal, all current team members, including Executive Director Andria Gibbon and Director of Sales Karen Anderson were retained.
Rick and Andria will candidly discuss their unique journey from acquisition to alignment of teams to Fastest 50 success story as they formed a unified and healthy trade show endeavor.
