Chicago Auto Show 2023: Feedback Loop in Motion

Tuesday, May 2
11:15 am
 - 11:30 am

Part of TSE Case Studies IRL: These short and engaging presentations focus on topics that attendees ranked high in the pre-event survey. 

The Chicago Auto Show, held Feb. 11-20 at McCormick Place in Chicago, capped off its 115th edition with a 52% increase in attendance over 2022, with 300,000 attendees flocking to the show floor — which spanned more than 1 million square feet — to check out all things automobile. So, how did they do it? 

Learn how the team uses social media monitoring to understand what works for their exhibitors and how they generate content from this “feedback loop” to create successful experiences during the show and captivate their attendees, and grow their audience throughout the year.  


Jennifer Morand
President, Chicago Automobile Trade Association and General Manager, Chicago Auto Show

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